Social Media Marketing: The Next Generation of Business Engagement 1st Edition

There is theory, and then there is practice. I am always on the look out for both, as an instructor and consultant in Social Media Marketing (click on my profile for more information about me). The best books combine theory and practice; Social Media Marketing by Dave Evans is unfortunately much more a theory book than a practice book. It builds on his earlier work, and really assumes that your business already is up and running with social media... Or, you are quite a large organization. Regardless, it is more a book about ideas than about practical hands-on tips to get started on Twitter, Facebook, Youtube or other social media.Conceptually, ideas like a "Brand Outpost," "Social Analysis," or a "Social Object" can be quite interesting and useful. I found the most useful to be his discussion of metrics - how, where, and why to measure Social Media Marketing - traffic leads, membership levels, activity, conversions, mentions, and virality... It would have been a stronger book if the concepts were taken down to the level of details, which he does adequately in his discussion about metrics, but not elsewhere in the book.Social Media Marketing remains a very new endeavor, so this book may be an important book that begins our collective challenge of moving beyond mere technical details in setting up Social Media Marketing to practical yet guided to do's. We are still waiting.

Social Media Marketing: The Next Generation of Business Engagement was packed with "Ah-hah" moments on every page. Dave's extensive understanding of customer expectations and behavior in the new era of social media provides immediately useful information that can be applied to build your SM strategy or improve upon your existing efforts. The book dissects complexities into understandable building blocks for readers new to the social media world, while providing valuable insights for experienced leaders in the SM space. The Hands On exercises at the end of each chapter combined with real-life examples from Pepsi, Dell, Zappos, Starbucks, etc. provide clarity and instant ideas for implementation. Additionally, all of the suggested links and resources throughout the book offer a comprehensive guide to using Social Media to transform "customer relationship management" into "customer advocacy" for any organization. Dave provides thought leadership and specific activities to intelligently shape social media efforts to maximize listening opportunities, create a community of collaboration and measure SM effectiveness. The guidance in this book will help you consistently use SM to convert your customer's comments (or complaints) into the ultimate goal: customers who are brand evangelists for your company.

Not exactly what I was expecting. There is good centent but it is not exactly an easy read. If you're going to make it through this book and retain the content you will need to do it in an area of no distractions.

This book is written in plain and simple language. Tables and figures provide excellent summaries. Very good book by authors.

i picked up this book for a social media marketing class and really enjoyed it. the book is a great guide and has a lot of helpful advice to get your social media presence started. ill keep this one around for a reference.

I received this book as part of a class I took on beginning and intermediate Social Media marketing. This book is not, repeat not, for beginners, but someone very experienced in using social media to promote their business. It's very textbook-ese written, being long-winded and a shorter word is never used if a longer one will do. But it has some useful examples and exercises.If you are a bit of a novice, get his first book. That's what I had to do. If you are already experienced in promoting a business on FB, Twitter, Linkedn, etc. then move up and get this book. But even then, it's an uphill slog. It's not an easy read. It is at its best when the author informs you about successful web media campaigns by other companies.

I've read both of David's social business books and found them very useful. You will learn a lot from his books, but you must be ready to put in the time to complete the exercises and follow up (reading additional articles, looking up experts that Dave mentions, etc).Dave is one of few who talks about Promise vs. Delivery (marketing & operations) and the importance of holistic touch point analysis. His feedback loop for social media is right on. The information on touch points, promise vs. delivery, and social business funnel are alone worth the price of the first book.I highly suggest reading Dave's first book, completing the exercises, and then moving on to the second book. I also recommend that you drop a copy of the second book on your Senior Marketing Manager's desk.

I bought this because it was "suggested reading" for a seminar I was going to take. The book presents good info, but is so long winded about getting it's points across that 1/4 of the way through it, I put it down and went looking for another book on the same subject.

No particle only descriptive with international case study which will bounce to your head, waste of money I just left it half way no use

A very good read for Social media marketing students and researchers. A good in depth knowledge of the author regarding the topic is clearly visible.

Good! As expected!